CHALLENGE_
Produce two different print advertisements while collaborating with two Photographers. We had to choose from Red Bull Cola or Old Jamaica Ginger Beer, I decided on Old Jamaica Ginger Beer as I felt like there was more room to explore different concepts.
INSIGHTS_
• Old Jamaica is the UK’s No 1 ginger beer.
• My survey indicates that most respondents have tried ginger beer.
• My survey indicates that most respondents have tried ginger beer.
• In 1988 Old Jamaica ginger beer was introduced to the UK.
• Past and current Old Jamaica ginger beer advertisements focus on the taste.
• Past and current Old Jamaica ginger beer advertisements focus on the taste.
• My survey indicates that over 40% of respondents neither like nor dislike the flavour of ginger beer.
PROPOSITION_
Fall for the fiery taste.
STRATEGY_
The fiery flavour is hard to resist.
INITIAL IDEAS_
DEVELOPMENT_
FINAL IDEAS_
The snake concept copy ‘a burning temptation’ refers to the biblical story of Adam and Eve, the part where the snake was trying to persuade Eve to eat the apple. The Adam and Eve concept copy ‘a fiery sensation’, refers to how Adam and Eve gave into the temptation of eating the apple, in this case drinking ginger beer.
PHOTOGRAPHERS_ Adele Baron and Jonny Murphy.
